Rebranding the LBPIA

In 1894, long after European settlers had begun to realize the allure of Lake Beulah, visionary property owners of that time joined forces to manage the lake to their mutual benefit. They called the new organization the Lake Beulah Protective & Improvement Association, so as to clearly define their ultimate objective.

One hundred thirty years later, the LBPIA continues to aggressively strive towards its never-ending mission. The thing is, while the lake and the LBPIA remain, people come and go, and there is always need to educate newcomers to what we’re all about.

Marketing research tells us people best recall short, descriptive names. To take advantage of that reality, the LBPIA is changing its name to achieve better name recognition and recall. While there will always be an LBPIA, henceforth the organization will refer to itself and be known as Protect Lake Beulah. PLB is now a descriptive noun for our organization and, at the same time a succinct action verb.

With a name like that, there can be no question as to what we’re up to. If you are already a member, thanks for your support. If you’re new to the lake and looking for a way to help protect it, please consider joining PLB. Just go to www.protectlakebeulah.org/join-plb